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On the Other Side of Complexity Lies Simplicity

There’s no escaping the fact that we live in an increasingly complex world. Sure, all our apps, Alexa-enabled products, and so on deliver some level of convenience in our personal lives, but business has never been more complicated. One of the main reasons is that with the proliferation of all this technology, boundaries, walls, and even national borders have effectively been torn down in the digital domain. While this opens up some exciting possibilities, even so-called “local” businesses are global these days, and every marketplace is more diverse and competitive than ever before.

The same goes for business processes and content. To keep pace with the rapidly changing and ever-evolving landscape, companies rarely give themselves time to pause for thought and examine if how they’re performing daily tasks is the best way, or simply “How we’ve always done it.” As a result, they’re missing out on a big opportunity to fine-tune their business and get a vital leg-up on their competitors.

When it comes to content, companies are receiving more and more volume in a dizzyingly wide array of formats. Sure, there are still the “old school” methods of physical mail, voicemails, faxes, then the second generation things like email, EDI transmissions, chat session recordings. Now we’re well and truly into a third generation of content, with app-based communications becoming the norm and eForms with electronic signatures ever-more prevalent. The mixture of analog and digital, what’s now and what’s next, and the various lifecycles of data, make it harder than ever before to get a handle on the influx of information. Then there’s the challenge of capturing it and sending it to the people that need it to serve customers, partners, and internal clients efficiently. Plus the problem of tracking content from the time it’s received through processing and all the way to archival.

Fortunately, help is at hand. And while analysts and so-called industry “experts” are pushing billion dollar Big Data platforms and increasingly complicated enterprise-level products, the best way ahead for your company is actually astonishingly simple: you need a single, versatile, do-it-all Content Services and Business Process Management system. Such a solution can get your business to the other side of complexity.

How? First, by acting as a digital mailroom to capture, categorize, and aggregate all incoming content automatically, removing the need for a whole team to spend all their time on manual processing. Second, by electronically routing this content to the people who need it to do their jobs quickly and well in service of your customers, without the hold-ups and “now, where is that document?” queries that plagued your paper-centric processes for so long. Third, by allowing you to track every single piece of content in real time so you know exactly who touched it, what actions they performed, and when. And fourth, by giving you the opportunity to report on your processes so you can better balance your team’s workload, spot trends as they’re unfolding, and finally be proactive instead of reactive.

Such a system isn’t a mere pipe dream or Minority Report science fiction fantasy (remember that movie, kids? It’s actually very good!). You can deploy and start benefiting from a BPM and Content Services solution today. If you do, you’ll free your team from the burdens and delays of chasing paperwork and empower them to focus on utilizing their skillsets instead of wasting their talents on mind-numbing content processing, classifying, scanning, indexing and so on. The results? More satisfied staff who want to work their hardest, faster turnaround times, and more satisfied customers. It sounds simple because it is. The future of your business starts now.

By Tyler Groepper

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